PLAYBOOK / E-COMMERCE · v.01—2604 / ECOMMERCE

The cart fills upand nobody closes it.

They fill a cart and leave. They DM one question at midnight. They wait on "where's my order". Fludd handles every touchpoint — WhatsApp, Instagram, Shopify — until the cart becomes a delivered order.

INSTRUMENT_03 / ORDER BOOKVERTICAL / E-COMMERCE
RECONCILIATION / 1,284 SKU

It stopsat the exception.

The catalogue runs on its own until something doesn't add up. That is where Fludd halts, shows what he found, and waits for your approval before correcting the price.

DISTINCT BECAUSE / IT STOPS
CATALOGUE / 1,284 SKUSHOPIFY · ERP · SUPPLIER
1284SKU reviewed
LNV-4588Andes 3-layer parka · size M$62.40026%
Exception / margin below thresholdThe supplier raised the cost 18% on 04-08 and the retail price was never updated. Real margin 4.2% — under the 22% floor you set. Fludd proposes the corrected price; nothing changes in Shopify until you approve it.
STATE / CORRECTED · LOGGEDCORRECTION AWAITS HUMAN APPROVAL
02 / PANELS 01—02E-commerce

From abandoned cartto delivered order.

No new dashboard to learn: Fludd operates the WhatsApp, Instagram, and Shopify store you already run.

02—01 / CONVERSATION

Recovers and sells like your best sales associate

He knows your catalog cold (stock, sizes, prices, shipping, returns), so he answers with the truth and closes: nudges the abandoned cart, clears the doubt, and sends the checkout link.

  • 01Catalog truth: live stock, sizes, prices
  • 02Shipping, returns, and promos in the conversation
  • 03Sends the checkout link and holds the cart
Fludd · LunovaWhatsApp Business · online
01:20Hi, do the boots I left in my cart come in size 38?
01:21 · 45 sHi! Yes, I've got your size 38 in stock. $59,990, and shipping's free today. Want me to hold the cart and send the checkout link?
01:23Yes please
01:23 · 20 sDone. Here's your link, cart held for 24 h. Pay in two taps with Mercado Pago.
01:25Paid! 🙌
Order placed · $59,990Sync · Shopify
02—02 / HANDOFF

Your team walks in with the full order in Shopify

Every recovered cart, answered question, and new order lands in Shopify (order created, customer timeline tagged, conversation logged), so the morning shift picks up with zero guesswork and only touches what needs a human.

  • 01Order created and tagged in Shopify
  • 02Full chat logged on the customer timeline
  • 03Payment or stock issue → escalates to your team
Fludd · Shopify · order #4826To: Lunova · morning shift
CustomerJosefina P. · +56 9 •••• 8830
OrderBoots · size 38 · $59,990
PaymentConfirmed · Mercado Pago
ShippingFree · 2—3 days · Santiago
Full conversation logged on the Shopify customer timeline · 6 messages
Order #4826 createdTagged · recovered-cart
Payment or stock issue → escalates to the team
03 / CONNECTED CHANNELSSTACK / 05

He operates insidewhat you already have.

No new dashboard. Fludd works your Shopify store, your WhatsApp Business, and your Instagram DMs with permissions scoped and auditable per system.

01Shopify
02WhatsApp Business
03Instagram
04Mercado Pago
05Mailchimp
04 / DEPLOYMENT — DAYS 1—5RUNBOOK / WEEK 01

Your AI employeestarts Monday.

Praxis installs him, trains him on your catalog and rules, and runs him with you. No six-month IT project.

PHASE_01 / Day 1

Mapping

Your team · 1 session

We capture your catalog, shipping and returns rules, and your store's voice in one working session.

PHASE_02 / Days 2—3

Connection

Praxis

Your channels get connected and tested, with permissions scoped per system.

WhatsApp BusinessShopifyInstagram DMMercado PagoMailchimp
PHASE_03 / Days 4—5

Supervised trial

Praxis + your team

Fludd replies with human approval: your team reviews every message before it's sent.

DAY 5 CLOSE
61 replies reviewed · 3 catalog fixes · approved to run on his own
PHASE_04 / Monday · 09:00

On duty

Supervision · daily summary

He answers on his own, 24/7, with defined human escalation. Your team supervises from the daily summary, and any price correction still waits for a human.

05 / QUESTIONS 01—05INDEX / 05

What they askbefore starting.

01What does the plan include?

The install, Fludd's operation, and Praxis's support: a flat monthly fee for the shift covered. No cost per message, per cart, or per order.

02How long does deployment take, and what effort does it ask of my team?

About a week. Your team joins two sessions: the Day 1 mapping and the supervised-trial review. We handle the rest.

03How does he know my stock, sizes, and prices are current?

He reads them live from Shopify, the same source your storefront uses. If something's out of stock or a cost moved and the margin no longer holds, he flags it — like the SKU in the reconciliation above — and never invents a fact that isn't in your catalog.

04Can he change prices on his own?

No. He finds the exception and proposes the corrected price with the reason and the numbers behind it; the write to Shopify only happens once a person approves it. The same rule covers returns and refunds: he resolves what your policy clearly allows and escalates the rest with the order and the full conversation.

05We already tried a chatbot and it was a bad experience.

A chatbot answers a menu. Fludd operates your systems: he recovers carts, answers from your live catalog, sends the checkout link, tracks orders, and reconciles the catalog in Shopify. And you don't configure him: we install and operate him.

06 / SHIFT 24/7 · 365E-commerce

A sales deskthat never closes.

We install Fludd into Shopify, WhatsApp, and Instagram — with your catalog and your shipping and returns rules — so carts, questions, and orders get handled overnight instead of bouncing.