The lead you paid forgoes cold in minutes.
They fill the form on impulse and reply to whoever answers first. Fludd works every lead — reply, qualify, follow-up — until it is a booked meeting your client's team can close.
The reportwrites itself.
Four sources, one document. Fludd crosses spend, creatives and results, and writes the read your client will actually open on Monday.
Spend from the platforms, conversions from GA4, closed deals from the client's CRM.
The recommendation is written with this account's rules, not a generic template.
From ad clickto booked meeting.
No new dashboard to learn: Fludd operates the Meta, WhatsApp, and CRM your client already uses.
Replies and qualifies like your best setter
He runs a separate playbook per client, covering each one's ICP, offer, and qualifying criteria. He asks the questions that separate a real opportunity from a tire-kicker, tagging the source campaign as he goes.
- 01A playbook per client: ICP, offer, criteria
- 02Qualifies and scores in the conversation
- 03Proposes real slots from the client's calendar
Your client walks in with full context
When the lead is qualified, Fludd hands it to the client's sales owner, with your AM cc'd, carrying fit, lead score, the source campaign, meeting time, and the whole conversation. Nothing about your spend is a black box.
- 01Brief with source attribution and lead score
- 02Meeting already booked in the client's calendar
- 03If nobody claims it, it escalates to your AM
He operates insidethe stack you already buy.
No new dashboard. Fludd works each account's Meta, Google lead forms, WhatsApp Business and CRM, with permissions scoped and auditable per system — and reads the same platforms to write the weekly report.
Your AI employeestarts Monday.
Praxis installs him, trains him on your client's ICP and rules, and runs him with you. No six-month IT project.
Mapping
Your team · 1 sessionWe capture the client's ICP, qualifying rules, which campaigns feed him, and the sales team he hands to, all in one working session.
Connection
PraxisYour lead sources and channels get connected and tested, with permissions scoped per system.
Supervised trial
Praxis + your teamFludd replies with human approval: your team reviews every message before it's sent.
On duty
Supervision · daily summaryHe answers on his own, 24/7, with defined human escalation. Your team supervises from the weekly report, like the one above.
What they askbefore starting.
01What does the plan include?
The install, Fludd's operation, and Praxis's support: a flat monthly fee per client account. No cost per lead, per conversation, or per user, so the leads you already pay for don't cost you again to convert.
02Can we run him across several client accounts, or under our own brand?
Yes. Each account gets its own playbook, channels, and calendar, and each client's data stays walled off in their own systems. Fludd operates with scoped, auditable permissions per account. He works your client's WhatsApp under your management; how you package that to them is up to you.
03How long does deployment take, and what effort does it ask of my team?
About a week per account. Your team joins two sessions: the Day 1 mapping and the supervised-trial review. We handle the rest.
04What happens if he gets something wrong with a lead?
Fludd only states what's in the client's data: if he doesn't know, he asks or escalates to your AM with full context. Anything outside the playbook, like pricing or edge cases, goes to a human, and every conversation is logged for auditing.
05We already tried a chatbot and it was a bad experience.
A chatbot answers a menu. Fludd operates systems: he qualifies with each client's rules, books meetings in their calendar, and hands the lead to sales with source attribution and full context. And you don't configure him: we install and operate him.
Stop payingfor leads that cool off.
We deploy Fludd across your Meta, WhatsApp and CRM, so every lead you generate gets an instant reply, a qualify pass, and a booked meeting handed to the sales team, before the algorithm moves on.