PLAYBOOK / REAL ESTATE · v.01—2601 / INMOBILIARIAS

The leads arrivewhen nobody's there.

They message at midnight, compare five listings, and ghost anyone slow. Fludd handles every touchpoint — WhatsApp, Portal, Meta — until they book a visit.

INSTRUMENT_01 / NIGHT LOGVERTICAL / REAL ESTATE
SHIFT / 23:41 — 08:00

Nobody answersat 23:41.

The lead comes in with the office closed. Fludd replies, qualifies, and leaves the visit booked before anyone opens a laptop.

DISTINCT BECAUSE / IT IS A CLOCK
HOUR / 08:00SOURCE / PORTAL · META · WHATSAPP
23:41
New leadPortal
2BR2BA apt · La Reina · UF 5,500 · Carolina S.
23:42
Fludd replies
Reply · 38 sHi Carolina, yes, the 2BR2BA in La Reina is available. Are you looking to live in it or as an investment?
23:49
Lead qualifiedRules: Vista Andes
Budget UF 5,000–5,800 · bank pre-approval in place
23:55
Visit bookedCalendar
Saturday 11:30 · synced to Google Calendar · assigned broker notified
02:36
New leadMeta
"Ñuñoa Investment" campaign · looking to rent → routed to the rentals portfolio
07:55
Handoff to broker
Matías Rivas · full brief · conversation attached · 14 messages
08:00
Leads handled6
Visits booked2
Unanswered0
STATE / SHIFT CLOSEDCOMPLETE LOG · AUDITABLE
02 / PANELS 01—02Real estate

From inquiryto booked visit.

No new dashboard to learn: Fludd operates the WhatsApp, CRM, and calendar your team already uses.

02—01 / CONVERSATION

Replies and qualifies like your best setter

He knows every listing in the portfolio: price in UF, m², common expenses, availability. And he asks the questions that actually filter: budget, financing, timeline.

  • 01Listing facts: UF, m², common expenses
  • 02Budget and pre-approval in the conversation
  • 03Proposes real slots from your calendar
Fludd · Vista Andes PropiedadesWhatsApp Business · online
23:41Hi, is the 2BR2BA in La Reina from Portal still available?
23:42 · 38 sHi! Yes, available. UF 5,500, 68 m², common expenses $118,000. Are you looking to live in it or as an investment?
23:47To live in. I'm pre-approved up to UF 5,800
23:48Perfect, that fits the price. Does Saturday at 11:30 or 12:30 work for a visit?
23:4911:30
Visit booked · Sat 11:30Sync · Google Calendar
02—02 / HANDOFF

Your broker steps in with full context

When the lead is ready, Fludd hands it over with a full brief: property, budget, financing, visit time, and the entire conversation.

  • 01Lead brief to the broker's WhatsApp
  • 02Visit already booked and confirmed
  • 03If the broker doesn't answer, it escalates to management
Fludd · broker handoffTo: Matías Rivas · Broker, east zone
PropertyLa Reina · 2BR2BA · UF 5,500
LeadCarolina S. · +56 9 •••• 4172
BudgetUF 5,000–5,800 · pre-approved
VisitSat 11:30 · confirmed
Full conversation attached · 14 messages
Sent 07:55Seen 08:10
No reply in 30 min → escalates to management
03 / CONNECTED CHANNELSSTACK / 05

He operates insidewhat you already have.

No new dashboard. Fludd works your WhatsApp Business, your CRM, and your calendar with permissions scoped and auditable per system.

01WhatsApp Business
02Meta Ads
03Instagram
04Google Calendar
05HubSpot
04 / DEPLOYMENT — DAYS 1—5RUNBOOK / WEEK 01

Your AI employeestarts Monday.

Praxis installs him, trains him on your rules, and runs him with you. No six-month IT project.

PHASE_01 / Day 1

Mapping

Your team · 1 session

We capture your portfolio, qualifying rules, and broker team in one working session.

PHASE_02 / Days 2—3

Connection

Praxis

Your channels get connected and tested, with permissions scoped per system.

WhatsApp BusinessPortalMeta AdsCRMGoogle Calendar
PHASE_03 / Days 4—5

Supervised trial

Praxis + your team

Fludd replies with human approval: your team reviews every message before it's sent.

DAY 5 CLOSE
46 replies reviewed · 2 rule corrections · approved to run on his own
PHASE_04 / Monday · 09:00

On duty

Supervision · daily summary

He answers on his own, 24/7, with defined human escalation. Your team supervises from the shift log, like the one above.

05 / QUESTIONS 01—05INDEX / 05

What they askbefore starting.

01What does the plan include?

The install, Fludd's operation, and Praxis's support: a flat monthly fee for the shift covered. No cost per lead, per conversation, or per user.

02How long does deployment take, and what effort does it ask of my team?

About a week. Your team joins two sessions: the Day 1 mapping and the supervised-trial review. We handle the rest.

03What happens if he makes a mistake with a client?

Fludd only states what's in your data: if he doesn't know, he asks or escalates. Any case outside his rules goes to your team with full context, and every conversation is logged for auditing.

04Who sees my leads' data?

It stays in your systems: your WhatsApp Business, your CRM, your calendar. Fludd operates with scoped, auditable permissions over those accounts; your data isn't taken anywhere else.

05We already tried a chatbot and it was a bad experience.

A chatbot answers a menu. Fludd operates systems: he qualifies with your rules, books in your calendar, and hands the lead to the broker with context. And you don't configure him. We install and operate him.

06 / SHIFT 24/7 · 365Real estate

A setterthat never sleeps.

We install Fludd into your brokerage, covering WhatsApp, Portal, Meta, and your qualifying rules, so inquiries become booked visits without a setter chained to the phone overnight.